Our brand

Our Story so far…

SW Fitness was formed in 2013 by Stephen White, through his dedication and leadership has grown to one of London’s best independent Personal Training Companies. 

All trainers are like Stephen and have been specifically chosen for their individuality, personality and love of fitness.


We believe everyone is welcome.Everyone is treated as an individual, recognising we all have different goals and abilities. We encourage and support this diversity not just with our clients but also in the wider community.


We aim to inspire, influence and motivate. Our goal is to help our clients achieve the physical and mental wellbeing they seek.  Our strong positive approach to life has passion running throughout.


We constantly strive for the best so you are your best. Our focus is fully on our clients, and helping them achieve their personal goals.  We will work hard to achieve the best possible results.