If you want training that is 100% about you, then our focused Personal Training is the right option for you.  The focus is on personalisation for you not a textbook training plan.


We start with a full assessment of you and your lifestyle, what motivates you and what your goals are.  Honesty is the best policy if you like a cheeky glass of wine, say and we can make allowances in your training plan, this is your plan, personal to you. 

We combine this personal and goals session with a physical assessment, with all information we can create both short and long terms achievable goals.


The personalisation continues with your choice of who to train with from the SW Fitness team. Chemistry with your Personal Trainer is so important, you need to have the right relationship to motivate you to achieve your goals.

Finally, we consider where you would like to train, from one of our fantastic London training facilities in Central or North London.

Your training and achievements will be overseen by the whole SW Fitness team as we push each other to help you to achieve your best.


Everyone is different and has different goals. Starting on your Personal Training journey can be daunting , but it shouldn’t be - we are here to help. The benefits of Personal Training are that we build a customised program that is based upon your specific goals, your needs and your lifestyle.  A program built around you is the best way to achieve success. We have helped so many people over the years obtain their fitness

Steve White - Head Trainer


Try before you buy with SW Fitness, come and meet us in either of our gyms in an hour we will:

  • A 30 minute gym session focused on an area of your choice
  • Assessment of your health, needs and goals
  • Recommendation of approach and training style with SW Fitness


We work with clients of all backgrounds and training experience, our goal is to help you with your goals.  See the results of some of our clients.



SW FItness operates from two great London Gyms, both are filled with natural light and provide the best and most motivational environment to help you achieve your goals.

Located in Covent Garden in the heart of London, is one of Londons best kept secrets, with everything you need

A fully functional gym in Hampstead located near Belsize Park and Hampstead Heath stations